ALAM, W. ROLE OF BRAND IMAGE ON BRAND EQUITY: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE SECTOR HIGHER EDUCATION INSTITUTIONS OF KHYBER PAKHTUNKHWA. CITY UNIVERSITY RESEARCH JOURNAL, [S. l.], v. 6, n. 1, 2019. Disponível em: http://www.cusitjournals.com/index.php/CURJ/article/view/82. Acesso em: 9 may. 2024.