Alam, Waqar. “ROLE OF BRAND IMAGE ON BRAND EQUITY: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE SECTOR HIGHER EDUCATION INSTITUTIONS OF KHYBER PAKHTUNKHWA”. CITY UNIVERSITY RESEARCH JOURNAL 6, no. 1 (September 3, 2019). Accessed May 8, 2024. http://www.cusitjournals.com/index.php/CURJ/article/view/82.