Zubair Khan, Komal, and khushboo Riaz. “The Impact of Product Placement in Movies through Celebrity Endorsement and Product Prominence on Consumers’ Purchase Intentions”. CITY UNIVERSITY RESEARCH JOURNAL 13, no. 1 (July 5, 2023). Accessed May 9, 2024. http://www.cusitjournals.com/index.php/CURJ/article/view/865.