Zaighum Abbas, Adnan A. Decoding Voter Behavior: Investigating the Influence of Political Marketing Mix on Voting Intentions through Political cynicism as a Mediator: Decoding Voter Behavior: Investigating the Influence of Political Marketing Mix on Voting Intentions through Political cynicism as a Mediator. City Univ Res J [Internet]. 2023 Jun. 30 [cited 2024 May 9];13(2):324-37. Available from: http://www.cusitjournals.com/index.php/CURJ/article/view/905