CITY UNIVERSITY RESEARCH JOURNAL

Decoding Voter Behavior: Investigating the Influence of Political Marketing Mix on Voting Intentions through Political cynicism as a Mediator

2023-12-18T10:40:27+02:00

This research endeavors to examine the influence of the political marketing mix on voting intention, with a discerning focus on the mediating role played by political cynicism. The study adopted a rigorous survey methodology encompassing two distinct phases; initially targeting political candidates in the Punjab constituency, and subsequently soliciting responses from registered voters within their respective constituencies. The data collection process adhered to a meticulously structured multistage cluster sampling strategy. From an initial pool of 500 registered voters, the researcher gathered 384 valid and insightful responses. The analysis of this dataset was conducted employing the highly regarded Smart PLS 4.0, utilizing the structural equation model technique for comprehensive analytical scrutiny. The discerning findings of this inquiry underscore that the political marketing mix exerts a significant and inverse influence on political cynicism, while political cynicism, in turn, exerts a negative impact on voting intention, ultimately yielding a notable effect. Concurrently, the research affirms that the political marketing mix wields a constructive and statistically significant impact on voting intention. The implications of this research are manifold, offering invaluable insights for researchers, practitioners, political candidates, and policy makers alike.

Corporate Social Responsibility and Firm’s Performance: An Evidence from the Cement Industry of Pakistan.

2023-12-11T13:18:25+02:00

This study aims to investigate the influence of Corporate Social Responsibility (CSR) on the financial performance of the firms in cement industry of Pakistan. The study employed quarterly data collected from the annual and other financial reports of the sample firms from 2009 to 2016. Corporate Social Responsibility (CSR), as a predictor, is measured by Donation, Insurance and Worker Welfare Fund while firm’s performance, as an outcome variable, is measured by Earning per Share (EPS) and Net Profit Margin (NPM). The results, by employing Ordinary Least Square with Panel Corrected Standard Errors (OLS-PCSEs) showed that CSR has a positive effect on the firm’s financial performance. Besides supporting the stakeholder’s theory, the findings also explain the social behavior of Pakistani cement firms which implies that firms implementing CSR activities in their operations are having an edge on those who do not implement any such activities.

EXPLORING MANAGERIAL PROBLEMS OF WOOLEN COTTAGE INDUSTRY IN CHITRAL (PAKISTAN)

2023-12-19T17:27:08+02:00

Abstract

The local woolen industry in Chitral, Pakistan, holds a unique place both culturally and economically and sustains the livelihoods of the people of the locality. The woolen handicraft industry is under the danger of vanishing out, facing tough competition from medium and large scale corporations. The study is committed to address the problems relating to the management of local woolen cottage industry and intends to develop a strategic understanding of the threats and opportunities it offers. Furthermore, it assess the overall status, craftsmen-related problems, and production processes in the niche. The research methodology contains a combination of qualitative and quantitative techniques, including the distribution of 220 questionnaires and conducting interviews from 40 respondents, choosing from a population of 3000 working in the woolen home-based industries of Garum Chashma Valley, Chitral. The researcher employed the convenience sampling technique due to the scattered and mountainous nature of the study area. The current study uncovers many challenges faced by the local craftsmen, comprising a lack of capital, managerial skills, outdated production methods, encroachment on grazing lands, disease prevalence, poor road conditions, and insufficient workplace environments.

Keywords: Woollen Cottage Industry, Problems, Artisans, Garum Chashma

The Impact of Agile Project Management Methodology on IT Project Success: Exploring the Mediating role of Team Communication and Team Empowerment

2023-10-27T12:11:47+03:00

Purpose – Based on the Resource Based View (RBV) and Social Identity Theory (SIT), this study aims to determine the impact of agile project management methodology (AM) on project success (PS) through the mediating role of team-level outcomes (team communication and team empowerment) on the relationship between AM and PS.

Design/methodology/approach - The data were collected from 226 project team professionals working in the IT sector of Pakistan. The study applied Partial Least Squares Structural Equation Modeling (PLS-SEM) to substantiate the direct and mediating effects.

Findings - The result indicated that agile methodology has a positive and significant impact on project success. Moreover, the result further validated that team communication and team empowerment mediates the relationship between agile methodology and project success.

Originality/value - There is a dearth of an empirical investigation on the relationship between AM and PS in developing republics context. This study makes a significant contribution to the field of IT project management by demonstrating that AM impacts PS while team communication and team empowerment mediate this relation. This is one of the earliest study that explores the inter-relationship among AM, PS, and team outcomes.

Paper type - Research paper

Keywords: Agile Project Management, Team Communication, Team Empowerment, Project Success.

The Impact of Psychological Empowerment on Innovative Work Behavior: The Mediating Effect of Knowledge Sharing

2023-12-12T11:43:06+02:00

The current research reflects intention in evaluating the influence of psychological empowerment on innovative work behavior while simultaneously exploring the mediating function of sharing knowledge behavior in this connection. Quantitative data was gathered using a cross-sectional approach. A theoretical model that links psychological empowerment, innovative work practices, and knowledge sharing as a mediating variable is developed and evaluated in the study. Data was gathered from academic staff members working at private universities in Peshawar using well-structured questionnaires. The study's findings show that academic staff empowerment psychologically influences their ability to think creatively at work, especially when knowledge sharing acts as a mediating factor. These findings have significance for higher education institutions (HEIs) looking to empower their academic staff psychologically in order to tap into their inventive capacities.

Security Issues in Transportation and Logistics: Its Impact on Pakistan’s Economy: A Systematic Literature Review

2023-12-08T12:04:37+02:00

The transportation infrastructure is one of the main elements in economic development. However, due to global uncertainties and thefts, the execution of transportation activities is cumbersome. Hence, this study through a systematic literature review aims to find the major security and safety issues in the transportation sector of South Asian Nations with a special focus on Pakistan and investigate the way how to mitigate those risks to reduce their impact on the productivity of Pakistan. The findings indicated that major security and safety issues include, terrorist attacks, theft of goods, and inappropriate technological integration, lack of real-time tracking of goods and vehicles. These security issues can affect productivity and can become an economic barrier by disrupting operations, decreasing confidence and investments, damaging Pakistan’s reputation, and increasing costs by the implementation of security measures, and insurance premiums. Delays, loss of goods, and inventory can lead to financial losses. The mitigating strategies, the logistics and transportation companies may use guarded parking and storage facilities outfitted with surveillance systems, access restrictions, and security personnel. Real-time tracking of cars and goods is made possible by the installation of GPS tracking systems. It enables organizations to monitor the location, speed, and routes of their inventory, assisting in preventing the possibility of theft, recovery, and timely delivery. This study implies that managers and practitioners should focus on these issues and strategies to promote their profitability and economic growth.

Sovereign Risk Assessment in Changing Political Landscapes: Moderating Role of Financial Vulnerability

2023-12-06T11:38:39+02:00

This study aimsto investigate the impact of political regimes on sovereign risk with the moderating
role of financial vulnerability. To investigate the causal pathway of democratic advantage, the
study used ordered probit regression by considering a sample of 52 emerging economies
participating in BRI. The findings of the study reveal that democracies generally have lower credit
ratings and a higher likelihood of default compared to their autocratic counterparts and the
situation worsens when the level of debt crosses the threshold. Increased credit risk due to a high
debt burden significantly affects economic adjustments, ultimately hindering economic growth.
These findings contribute to a better understanding of policymakers and investors to manage credit
risk specifically in the context of BRI.
Keywords: Sovereign risk, financial vulnerability, debt sustainability, Belt & Road Initiative
(BRI)

The effect of talent management on creativity & innovativeness in the context of public-sector universities K.P.K, Pakistan: The buffering role of organizational culture

2023-12-08T12:05:28+02:00

In the 21^st century, scholars have had a lot of debate about the penetration of talent management that’s lead to quality education and research in universities. Modern institutions are under a lot of pressure to change, stay competitive and scarcity of talent management in the context of non-western countries such as Pakistan. This has resulted in the emergence of talent management. The aim of this research was to assess the impact of talent management on the creativity & innovativeness in public universities of K.P.K Pakistan. In this research, distributed questionnaires were 475, in which 378 were the usable questionnaire, and 79.57% response rate were calculated for the required study. The results depicts that there is positive relationship among the variables. Regression analysis confirms that talent management has a significant impact on employee creativity, innovativeness. Moreover, the results obtained through multiple hierarchical regression showed that talent management has a positive and significant impact on creativity & innovativeness. Further, it was also confirmed that organizational culture has a significant moderating impact on the relationship of Creativity & innovativeness and talent management. The findings have significance for researchers and academics in terms of aligning talent management strategies with organizational strategic goals and developing employee engagement standards in order to overcome the challenges of implementing talent management techniques at public universities of K.P.K.

Keywords: Talent management, Organizational culture, Creativity & innovativeness.

Online market for women in Pakistan: assessing the level contribution influenced by information and communication technologies

2023-12-01T13:15:36+02:00

The objective of this investigation is to have the influence of information and communication technologies (ICT) on women's engagement in the online market in Pakistan evaluated, both preceding and following the COVID-19 pandemic. Data were sourced from comprehensive semi-structured interviews with participants, a survey involving 346 women, and supplementary data obtained from the National Bureau of Statistics of Pakistan. Methodological comprising two sequential stages of scrutiny: an evaluation of ICT development concerning gender dynamics from 2017 to 2022 and a quantitative assessment of the market landscape and its developmental trajectory in the online realm in Pakistan. The most frequented online marketplaces among women are Daraz.pk, Facebook, Cybermart.pk, Symbios.pk, and Aliexpress. The findings of the study reveal the discernible impact of the COVID-19 pandemic on the volume and structure of online purchases and sales, with a notable uptick. Potential applications in fostering women's entrepreneurship are extended by this research.

Upgrading Human Resources of Manufacturing Sector of Pakistan to Sustainable Green Human Resources

2023-12-11T13:15:39+02:00

Abstract

The current study aims to identify transformation within human resource practices in the manufacturing sector of Pakistan. The study's objectives include exploring current human resource processes by managing green principles. The literature section within the study provides insight into the traditional human resource approach. Further, the section highlights waste management practices based on which sustainability will be processed. Understanding various concepts used by operational managers within production practices is highlighted. The methodological section within the study provides an overview of relative patterns and processes to be used. The current study uses a quantitative approach in which employees working within the manufacturing sector will be involved as participants. Using a 5-point Likert scale, a close-ended questionnaire relative to responses from the participants will be collected. To analyze data, SPSS software will be used based on which reliability and validity of the study will be maintained.