Marwat, Neelam Akbar, Lecturer University of Swat, Pakistan

• CITY UNIVERSITY RESEARCH JOURNAL Vol. 12 No. 1 (2022): March 2022 - Articles
  Examining the Impact of Environmental-Beliefs on Green Purchase Intentions Via Price Sensitivity as Moderator
  Abstract  PDF
• CITY UNIVERSITY RESEARCH JOURNAL Vol. 13 No. 1 (2023): Jan-Jun - Articles
  The power of consumer values: Assessing role of Price Sensitivity in driving Environmental values and Green Purchase Intentions
  Abstract  PDF