Adnan Sharif, Muhammad. “ELECTRONIC WORD OF MOUTH: INVESTIGATING THE INFLUENCE OF ELECTRONIC MESSAGE SOURCE CREDIBILITY, MESSAGE APPEAL AND BRAND EQUITY ON CONSUMER PURCHASE INTENTION”. CITY UNIVERSITY RESEARCH JOURNAL 6, no. 1 (September 3, 2019). Accessed May 1, 2025. https://www.cusitjournals.com/index.php/CURJ/article/view/92.